Digital forming ®

Democratisation of Personal Objects

August 23, 2009 • 12:34 am 0

Digital Forming® launches at the Science Museum, London

Digital Forming® launches at the Science Museum, London

‘Create and Make – Print in 3D’ at the Antenna Gallery, Science Museum, Exhibition Road, London, SW7 2DD

25–27 August 2009 11.00–13.00 and 14.00–16.00 (Free Entry)

‘Democratisation of Personal Objects’

Digital Forming® set up in November 2008 by four partners from the science, creative and business sectors-

was awarded government funding in May 2009 to develop the vision of an online platform for the ‘Mass Customisation’ of personal designed objects.

For further details visit www.sciencemuseum.org.uk

To make an appointment, please contact: Lisa Harouni at lisa@digitalforming.com

Filed under: Events

About Digital Forming


Digital forming is a new London based company set up to democratise the personalisation of everyday products.
As customers gradually demand greater freedom of choice, designers and brands are faced with new challenges in product diversity, responding through innovative product assembly strategies, 2D interactive pattern modification and coloring of predefined shapes. Digital forming novel technology offers the modification of products material behaviors, colour and form.
Digital Forming presents a software that allows users to view and personalise the products they are about to buy in a 3D online environment. An array of lifestyle consumer products can be rotated and spun within a virtual 3D space. These products can then be modified in real time - stretched, twisted, embossed, assembled - all with the simple movement of the mouse. Users can adjust form, choose colour and material, save designs in an online library, and purchase when ready for delivery within 2 weeks.
Digital Forming is aware that not everyone is the creative type. The software offers users the option of Co-Creating and Co-Designing products with professional product designers. 

By this, a user can ‘tweak’ existing designs to their personal taste within the constraints set by the original designer. They will never be able to ruin the functionality of a pen, or the balance of a 
teapot – the software will simply not allow it.

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